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Here are five reasons why content marketing is an important marketing channel:

[02:40] Content marketing is a scalable, long-term strategy
[06:07] Content marketing helps you nurture and convert leads
[08:55] Content marketing helps fuel other marketing channels
[12:50] Content marketing helps to educate potential customers
[15:36] Content marketing is often cheaper in the long-term

Read Ahrefs article: https://ahrefs.com/blog/why-content-marketing-is-important/

Join our upcoming FB Live on “Repurposing content: How to turn 1 video into 18 pieces of content for social media” https://www.facebook.com/246052232168844/posts/3331268163647220/

Got a question on content marketing or case study marketing? Comment below or submit via audio here: https://anchor.fm/authenticinfluence/message (you just might appear on an upcoming episode!)