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What’s the relationship between money, mindset, and marketing?

 

Watch this interview with Stevie of The Change Starter, where we’ll discuss:
– Ditching hourly rates / shifting to value
– Differences in genders in money mindset
– Packaging value – making sure clients know what they’re getting beyond the obvious
– Backing yourself and realising just how much value and impact you bring to your clients
– Pushing your own comfort zones to challenge yourself to deliver impact and results instead of ‘tasks’

 

Topics discussed:

 

[00:00] Intro to Stevie V Brown

[03:25] Marketing starts with mindset

[06:41] The first time Stevie noticed confidence was the issue

[12:57] How to establish credibility when selling services

[24:00] How to create effective buyer personas/customer avatars

[27:00] Buying cycles & how marketing actually works

[30:00] Why you should hire a professional to do your marketing strategy

[35:13] The impossible cycle of random marketing

[39:00] The secret to successful fb ads campaigns

[44:20] The key to creating content that works

[45:00] The C.A.R.E formula for effective marketing

[47:00] How to prepare a great brief for a writer

[52:00] Why case studies are important for small business

[58:30] Recommended resource for improving with marketing

[60:00] One thing that Stevie does for mental health

 

About Stevie V Brown:

 

Stevie V Brown is a professional Marketer and Coach and Director of The Change Starter.

Originally from the UK, Stevie holds a Masters of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner.

 

Resources mentioned

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