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Do you want to learn how to create marketing that works and stands out in a crowded market?


Watch this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.


Topics discussed:


00:00 Intro to Justin Wise

02:00 How Justin got into marketing

03:59 How Justin met Mike

07:42 Why do small business owners struggle with marketing?

08:44 Why tried and true best practices is the fastest path to being ignored

14:27 Why word of mouth is not a reliable lead source

19:39 Case studies of people who have gotten wins from following the Get Different system

21:59 The DAD framework and the 3 components of any effective marketing campaign

25:53 An example of how Justin’s agency did something different to stand out from their competitors

30:06 How coaches and consultants can offer something more compelling than free discovery calls

36:27 Why case studies are powerful for marketing, and why you need to keep producing them

38:00 Why case studies don’t need to be about ridiculous results

41:40 Justin’s system for collecting case studies

44:30 One resource Justin recommends for all marketers

45:53 One thing that Justin does for mental health


About Justin Wise:


Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.

He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.


Resources Mentioned:

  • Download the free Get Different Kit
  • Read the book
  • Testimonial website
  • 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

    Got a question for Justin? Drop it below

    #authenticinfluence #b2b #podcast #marketing

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