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Want to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business?

Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology – Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems.

David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast – Business Processes Simplified.

In this episode, David Jenyns shares with us:

02:04 Common challenges business owners have with systemization
05:12 How your ego can get in the way of being able to systemize effectively
07:49 The true cost of not systemizing your business
11:03 What are business systems?
15:29 Why the owner is the worst person to systemise the business.
17:18 How to determine what to systemize first (and why you need less systems than you think)
22:47 The 3 steps to creating effective systems – and how your team fits into the process


– Free system for systems template: https://www.simplecreativemarketing.com/david
– Systemology book: https://www.systemology.com/book/
– Google suite vs systemhub: https://www.systemhub.com/ (scroll to bottom of page)
Systemology toolkit – The Critical Client Flow™ (CCF), Systems Assign Sheet (SAS), KPI calculator


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