Let’s Launch!

Here are some goodies for you 👇

So here’s the deal…

Entrepreneurship isn’t easy. 

The failure rate is HIGH. 

It can make you anxious, depressed, and sleepless. 

It will screw up your social life.

But for the right individuals, it’s WORTH IT.

There’s a massive upside to creating something and putting it out there in the world, and then have people support you through buying your stuff and sharing your stuff.

I’ll never forget the first time I ventured into the world of the “side hustle.”

It was 2008, and I had just lost my job as a project manager with a global company named Hewlett Packard. You might have heard of them?

Anyways, I still had eight months left on my visa to stay in Canada (where I was living at the time), but the visa prevented me from working for any other companies legally.

But I had rent to pay and groceries to buy.

So a housemate at the time suggested that I turn our living room into a makeshift dance floor and that I teach salsa dancing classes there on weekends.

I had no idea what I was doing, but I thought to myself…

“What’s the worst that could happen?”

I don’t make any money, that’s what.

I wasn’t worried, though. At the same time, I was looking for anything and anyone who would pay me to do something. So I was applying for all kinds of jobs. I eventually landed a gig handing out newspapers at 6 am every morning at a local train station (Yonge & Bloor for those of you in Toronto, Holler!)

So I went onto a site named Meetup.com and started a “beginner salsa” group.

Then something crazy happened. Within two weeks, there were 150 or so members.

So I posted my first event – a Saturday afternoon at our house (but I didn’t tell the members that in fear that they would think I was some kind of weird creep trying to lure them to my lair or something…).

I made it pay-what-you-can.

On the day, a few people came. They put some money into my hat – maybe $20 in total.

Now that’s not a gazillion dollars, but I tell you what it felt like it was to me.

When somebody pays you for your skills, effort (hustle) and recognizes you for it – that’s powerful, and it gives you the boost to continue doing more.

Long story short, this one event was all it took for me to get hooked on the freedom, creativity, and connection that comes from the entrepreneurship journey.

Key lesson: You don’t learn until you launch

I’ve since worked with a thousand or more small business owners, at different business stages, in different countries, and in various capacities – training, consulting, service provider, mentor, advisor, teacher, employee, partner…

If you’re reading this, then you’ve been thinking about launching something – turning a dream, or an idea, into something tangible.

Perhaps it’s the first step to having more creativity, freedom, and connection (and of course money) in your life.

So I’m here to serve you in the best way that I can.

Disclosure: This page may contain affiliate links. We’re proud affiliates for some of the tools and resources we recommend, meaning if you click a link for a tool/resource and make a purchase, we earn a commission at no extra cost to you.


Here are some resources and tools to get you on your way…


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