Reading Time: < 1 minuteNot all case studies are created equal. So how do you craft a compelling customer success story? Here’s a case study format that works. [00:25] What makes a compelling customer success story[01:38] An example of a compelling case...
Reading Time: < 1 minuteWhy use case study marketing to promote your services? In this video, I’ll share why I advocate small businesses share more case studies. [00:40] The frustrating content treadmill[04:23] What is case study marketing[07:36] Why use case...
Reading Time: 3 minutesSo why do B2B & professional services businesses fail at content marketing? In this episode, you’ll learn: [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing [13:35] 3 Tips for Effectively...
Reading Time: < 1 minuteStruggling to put out consistent content across multiple social media channels? Time to look at repurposing video content! In this video: [02:27] Common challenges with producing video content for social media [06:29] How to turn 1 video...
Reading Time: < 1 minuteHere are five reasons why content marketing is an important marketing channel: [02:40] Content marketing is a scalable, long-term strategy [06:07] Content marketing helps you nurture and convert leads [08:55] Content marketing helps fuel...
