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Case study format: A framework for writing compelling customer success stories (business case studies)

Case study format: A framework for writing compelling customer success stories (business case studies)

by Anfernee Chansamooth | Nov 11, 2020 | Podcast

Reading Time: < 1 minuteNot all case studies are created equal. So how do you craft a compelling customer success story? Here’s a case study format that works. [00:25] What makes a compelling customer success story[01:38] An example of a compelling case...
Why use case study marketing to promote your services?

Why use case study marketing to promote your services?

by Anfernee Chansamooth | Nov 9, 2020 | Podcast, Case study marketing

Reading Time: < 1 minuteWhy use case study marketing to promote your services? In this video, I’ll share why I advocate small businesses share more case studies. [00:40] The frustrating content treadmill[04:23] What is case study marketing[07:36] Why use case...
B2B Content Marketing – Why professional services businesses fail at content marketing

B2B Content Marketing – Why professional services businesses fail at content marketing

by Anfernee Chansamooth | Nov 5, 2020 | Podcast

Reading Time: 3 minutesSo why do B2B & professional services businesses fail at content marketing? In this episode, you’ll learn: [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing [13:35] 3 Tips for Effectively...
Repurposing video content: How to turn 1 video into 18 pieces of content for social media

Repurposing video content: How to turn 1 video into 18 pieces of content for social media

by Anfernee Chansamooth | Nov 4, 2020 | Podcast

Reading Time: < 1 minuteStruggling to put out consistent content across multiple social media channels? Time to look at repurposing video content!   In this video:   [02:27] Common challenges with producing video content for social media [06:29] How to turn 1 video...
Sneak Peek: How to Turn 1 video into 18 pieces of content

Sneak Peek: How to Turn 1 video into 18 pieces of content

by Anfernee Chansamooth | Nov 4, 2020 | Podcast

Reading Time: < 1 minuteThis is a sneak peak. Join the real thing:...
Why is Content Marketing Important? 5 Reasons

Why is Content Marketing Important? 5 Reasons

by Anfernee Chansamooth | Nov 1, 2020 | Podcast, Content marketing

Reading Time: < 1 minuteHere are five reasons why content marketing is an important marketing channel: [02:40] Content marketing is a scalable, long-term strategy [06:07] Content marketing helps you nurture and convert leads [08:55] Content marketing helps fuel...
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