How do you Pivot Your Marketing with Case Studies?
In a recent interview that I did for The Thoughtful Entrepreneur with Josh Elledge we discussed:
- How to narrow down the content that works for selling versus content that works to build a brand
- What are the differences between a testimonial and a case study
- How to give the case study the authority and credibility to speak to the rest of your audience.
#marketing #contentmarketing #casestudies