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How do you Pivot Your Marketing with Case Studies?

 

In a recent interview that I did for The Thoughtful Entrepreneur with Josh Elledge we discussed:

  • How to narrow down the content that works for selling versus content that works to build a brand
  • What are the differences between a testimonial and a case study
  • How to give the case study the authority and credibility to speak to the rest of your audience.
 

Listen now:

 

 

#marketing #contentmarketing #casestudies

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