Reading Time: 4 minutesHappy New Year! I’ve got a cool gift for you, but first I’d like to share a true story with you. (It’ll take no more than 5 mins, promise!) A few years ago, I was approached by a friend I had worked with during my corporate days. He’d done...
Reading Time: 2 minutesWant some ideas to help you build and market your purpose-driven business? In this episode we chat with Sandra D’Souza, Founder and CEO of Elect about: [02:02] How Sandra identified her purpose [04:50] What’s the difference between a...
Reading Time: < 1 minuteWant to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business? Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology – Create...
Reading Time: < 1 minuteWondering how to outsource effectively, or considering when does it make sense to outsource and what tasks can you actually delegate? Find out in this session with outsourcing specialist Cheryl Leong. In this episode: [02:52] Why...
Reading Time: < 1 minuteWant to package your knowledge and experience into an online product that you can sell? Meet Steph Smith. You have experience. You’ve got skills. You’ve got knowledge that is valuable to others. All you need is an understanding...
Reading Time: < 1 minuteWanting visitors to your site to appreciate your content enough to stick around, absorb, and convert? In this session, Freelance Graphic Designer Colleen Keith shares 10 tips for improving user engagement with your website. We cover: [02:17]...
Reading Time: < 1 minuteNot all case studies are created equal. So how do you craft a compelling customer success story? Here’s a case study format that works. [00:25] What makes a compelling customer success story[01:38] An example of a compelling case...
Reading Time: < 1 minuteWhy use case study marketing to promote your services? In this video, I’ll share why I advocate small businesses share more case studies. [00:40] The frustrating content treadmill[04:23] What is case study marketing[07:36] Why use case...
Reading Time: 3 minutesSo why do B2B & professional services businesses fail at content marketing? In this episode, you’ll learn: [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing [13:35] 3 Tips for Effectively...
