Reading Time: < 1 minuteWanting visitors to your site to appreciate your content enough to stick around, absorb, and convert? In this session, Freelance Graphic Designer Colleen Keith shares 10 tips for improving user engagement with your website. We cover: [02:17]...
Reading Time: < 1 minuteNot all case studies are created equal. So how do you craft a compelling customer success story? Here’s a case study format that works. [00:25] What makes a compelling customer success story[01:38] An example of a compelling case...
Reading Time: < 1 minuteWhy use case study marketing to promote your services? In this video, I’ll share why I advocate small businesses share more case studies. [00:40] The frustrating content treadmill[04:23] What is case study marketing[07:36] Why use case...
Reading Time: 3 minutesSo why do B2B & professional services businesses fail at content marketing? In this episode, you’ll learn: [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing [13:35] 3 Tips for Effectively...
Reading Time: < 1 minuteStruggling to put out consistent content across multiple social media channels? Time to look at repurposing video content! In this video: [02:27] Common challenges with producing video content for social media [06:29] How to turn 1 video...
Reading Time: < 1 minuteStruggling with consistency? In this video, I’ll show you how to stay consistent with content marketing for your small business. In today’s lesson, we’ll discuss: – 4 Reasons to be consistent with content marketing...
Reading Time: < 1 minuteHere are five reasons why content marketing is an important marketing channel: [02:40] Content marketing is a scalable, long-term strategy [06:07] Content marketing helps you nurture and convert leads [08:55] Content marketing helps fuel...
Reading Time: < 1 minuteA behind-the-scenes look at some cool projects I’m currently working on, and ways you can participate. [00:36] 30 days of podcasts on content marketing & case study marketing [05:25] What is content marketing? [07:07] What is case...
Reading Time: < 1 minutePlaying around with a new tool – https://www.copy.ai/ – which promises “Compose high-performing audience-based ad copy in seconds”. Check out the results and let me know what you...
