- Got something cool to share with the world and want help promoting it? Here’s how to ask someone to share something (without being annoying).
- How do you ask someone to share your project with their audience?
- Great pitches demonstrate value immediately
- Always lead with the value for THEM and their audience
- Make it easier for them to care (and share)
- How do you politely ask someone to share something you’ve created?
- How do you ask someone to share your company?
- How do you ask someone to like your social media shares?
- How do you ask someone to share your blog post?
Maybe you’ve got an exciting event, a promotion, blog posts, or just a new product. You know that social media is the best way to get your word out there, but how do you ask someone to promote your stuff and share your content without coming off as pushy?
Asking people for help can be difficult and awkward. It doesn’t have to be!
This article will discuss various ways to get people to share your content, blog posts, business articles, website, or latest online creation.
Have you ever received a request from someone connected with you to help promote their cause, book, product, blog post, social media posts, or latest project, but it felt all icky and weird?
Have you ever been the one asking for support from people to share YOUR project and wondered why they didn’t jump at the chance?
If you’ve been in either situation, there was one crucial ingredient missing, which led to the experience being weird…
In recent years I’ve had multiple people sending me private messages on Facebook and Linkedin asking me to plug their stuff, but all they just came across as inconsiderate self-promoters.
Don’t be that person!
So, where did they go wrong?
Well, there are effective ways to get people to share your content and there are terrible ways to go about it. Let’s take a look at some digital marketing and content promotion strategies that work, shall we?
Keep reading to learn all about how people share content and what approaches get a positive response more often than not.
What you need to do is ask them if they would be interested in checking out your project.
People share news and ideas that are relevant, put their brand in a good light, and make them look good online.
So you’ve got to position your project as the best thing ever for THEIR image/mission/message so that they will want to share and promote it with their audience.
This way, you’re more likely to get them sharing not just because you asked but because THEY think it’s awesome too!
Great pitches demonstrate value immediately
Remember those folks who sent me messages to promote their stuff? None of them mentioned how my plugging their stuff would be of any value to my community or me.
People are generally protective of their friends, family, customers, and community. As well as their social media feeds and email lists.
So if you’re going to ask someone to do you a favor and promote your stuff to their network, you might want to think about how you’re asking actually benefits THEM and their network.
Always lead with the value for THEM and their audience
Because let’s face it, they’re too busy worried about what’s going on in their own world.
So unless your pitch is compelling and speaks to their desires and motivations, and takes into account that they’re busy trying to work out how to make their own stuff better, then chances are you’re not going to win their favor.
You’ll annoy them.
So before you go pitching your new thing to someone else with the hopes of them spreading the word for you, ask yourself one crucial question:
What’s in it for them (WIIFT), and their community members?
Answer this question for them: how do they actually benefit from sharing what you’ve got to share?
I once learned this lesson in a sales training that I attended – “make it easier for them to buy.”
In the case of getting someone to promote your stuff – make it easier for them to:
- Understand what’s in it for them, i.e., do they get a free copy of your book, an early preview of your course or program, etc.?
- Understand how it’s relevant to their community or audience. Can you show that you’ve done your homework and identified that there’s an alignment between your target audience and theirs (or part of theirs)?
- Actually promote it. Have you created a promotional toolkit complete with images, email and social media copy, and any other materials that they can quickly and easily use to spread the message?
Please don’t make the rookie mistake of directing them to your project website (i.e opt-in page or sales page) to find out more information.
Give them their benefits upfront when you send your initial message.
Once you can answer the WIIFT question adequately, and you’ve done your preparation work ahead of time to make it easier for them to spread the word, then it’s time to go pitching.
If you’ve put a lot of work into something and want to share it with your network but are afraid that asking them may come across as annoying or spammy, the key is making sure to do so in an appropriate way.
You can’t just send out a mass email without carefully considering how well those on your list know each other and what their relationships might be like. It’s also crucial to make sure they’ll actually enjoy reading the content you’re sharing before sending anything along.
To make this process easier for everyone involved, here are some ways that will help not only get people excited about things – no matter which side of the coin they find themselves – but ensure that nobody feels slighted:
Please do your research to understand who their target audience is and what’s worked well for them in the past in terms of promotions, messaging, and content.
Armed with this detail, you can create content that’s relevant to their existing audience and their interests.
Make your request personal
Send them a personal email or video asking for the share (make sure to include an excellent reason why they should do so).
When you send a personal message, and it’s obvious that you’ve gone the extra mile, you might just get some positive feedback as I did.
Linking back is likely going to be appreciated by everyone involved! And don’t forget about engaging in conversations – including making comments and replies – when they do so.
Keep posts concise but informative: This way, there will always be something valuable within these messages instead of just an email link that opens up someone else’s webpage or blog post, which may only get skimmed over.
Be respectful always
The key here is to “do unto others as you would have them do unto you.”
Sending a polite, friendly message is the best way to avoid coming across as demanding.
Give before you ask
You may be familiar with the saying, “People don’t care how much you know until they know how much you care.”
If you’re not following them on social media and you’re asking them to share something of yours, go ahead and follow their profile first. Be sure to engage in the comments too.
You could even join their mailing list months before making any kind of ask, to get a feel for what they’re all about and replying to their emails to let them know that you’ve been finding their content useful.
In the world of BNI networking, there’s a concept called “Giver’s Gain”.
Givers Gain basically means that when you give of yourself, your generosity will be rewarded. Givers Gain is a major reason why people in this organization are committed to helping each other succeed and making their communities better places.
The idea behind the concept isn’t complex – positivity begets more positivity, just like negativity brings out more negativity – but it’s powerful when applied.
Related: Should I join a BNI group?
Say you’re about to launch a new business, or your company has a cool product coming out soon. If you want to get the word out, it’s important to ask people who have audiences that are interested in what you do.
So you may be wondering, “How do I ask someone to share my company?”
There are a few ways to encourage people to share:
Offer them free stuff or something small like a coupon code for their followers if they post about your product. This will incentivize the influencer and their followers, and they’ll be more likely to share. Win-win!
Send an email asking politely for help explaining why this is so exciting/interesting.
Share interesting content from others related to your brand on social media channels and comment “please RT” – but make sure it’s relevant first.
People are more likely to share content that’s got traction. So show that you already have traction and engagement with screenshots of social shares, social proof images, or some reporting.
If you want to get people to share your content, you need to identify what would motivate them to share and give them a strong call to action.
So you’ve put a tonne of effort into publishing some amazing articles, a fantastic podcast interview with an expert guest, building your valuable free course, or getting your product sales page happening.
You’ve posted about your project on social media, but you know that the algorithm will only boost the organic reach of your post once you get more likes and engagement.
In an ideal world, you’d be getting the kind of engagement that Rand Fishkin seems to be consistently getting on his Linkedin posts!
There are many ways to ask people to like and share your stuff without being too pushy or annoying – but they take time and effort on the part of both parties.
If you’re thinking about asking someone politely, remember that there is a fine balance between what feels like an appropriate request and one which comes across as demanding or needy.
You could try suggesting something mutually beneficial for them in return, such as mentioning their account when posting about yours, because this will increase their following if you have more followers than them (and vice versa).
You can also say thank you after they’ve shared with genuine appreciation — everyone likes feeling appreciated!
And then there’s always good old karma, or what’s referred to as the “law of reciprocity.” Practically speaking that means that if you give something, then people are more likely to give back.
So if you were to share something that they published first, comment on their latest Linkedin post, or asked them what they want some help with and do that thing first, they’re more likely to share your stuff in return.
Another obvious, but perhaps neglected tip, is to focus on producing content that’s actually interesting and worth sharing!
Here’s a recent podcast episode where I talked about what makes content great. Click play to listen now.
When other people, especially those with larger audiences and more established brands, share your content there are multiple benefits:
- You can reach a wider audience
- Your content will be seen by people who might not have found it otherwise
- You’ll increase your credibility
- You’ll get more backlinks to your site, which can lead to higher search engine rankings and more traffic to your website
- It’s a great way to build relationships with influencers and other bloggers
- This can lead to more leads and sales for your business
So how then can you get more people to share your articles?
Try these tips:
- Share your content with them on social media or send it as a message, email, or via any other communication channel
- Offer to write an article for their blog in exchange and ask them to share the post when they publish it. They’ll do you a favor by promoting you back because they want more exposure themselves without having to spend time creating something from scratch.
- Create a compelling headline that will encourage people not only to read but also share your content (e.g., “The shocking truth about why most new businesses fail”)
- Make sure that there are images embedded in the text so that readers can easily pause scrolling and grab others’ attention too!
Invite them to be involved in the creation or development of the content.
The co-hosts of Hustle & Flowchart podcast (I was super pumped to have been invited on as their guest recently) are regularly asking their Facebook group members for topic ideas, guest recommendations, and referrals.
They often post surveys and invite feedback about the format of the show and ways to make it more relevant.
Invite them to a live Q&A session
Invite folks to join your live stream events or webinars, and offer them a chance to ask questions and get answers live.
Be interesting and offer prizes
Create content around things that will interest your audience (e.g., “17 ways to get more done”) and offer to give away prizes if they help promote it)
The key is being polite – for example, don’t just send out a mass email asking people who subscribe to your newsletter list for shares of everything you’ve published recently.
Instead, think about what might be most interesting, timely, and relevant to them right now. Mention that in your communications.
When you’re super busy, the last thing that you want to do is go out of your way and annoy people with messages about how great you are. Here are 15 ways that you can share content without being a jerk.
- Write an article about the most ridiculous thing you’ve seen lately
- Have a contest that’s really easy to enter and has a great prize
- Be funny, but not too offensive
- Share articles from other people who have good content on your social media pages
- Make sure there are pictures in every post you share with your followers
- Share posts that are relevant to what they’re interested in or talk about things they care about
- Post links to interesting videos
- Ask readers questions at the end of each paragraph so they feel engaged in the conversation and are compelled to share their thoughts too!
- Create something controversial– people love reading things that get them riled up
- Share a funny video or meme
- Write an emotional story and share it on social media
- Use hashtags to get more visibility
- Feature your best clients in high-quality customer success stories / business case studies
- Be consistent in your posting frequency
- Create a catchy title for your post that will make people want to click on it
- Tag other influencers in your posts. Include a meaningful snippet from the post.
All this time, we’ve been discussing different ways to get people to share our content and promote our stuff. But now it’s time for the “ask.”
It can be daunting – but with these strategies, you’ll find that getting other people to share is easier than you might think! You just have to ask in a meaningful way and repeatedly ask (without being annoying).
As my good buddy and amazing entrepreneur George Samuels often says, “With patience and persistence, it will come.”
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