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Announcing new website? It can be hard to generate excitement around a new website, so plan ahead with these tips.

In this article, we will share a new website announcement marketing plan that includes tips on how to build anticipation and encourage visitors to your new site. You may be launching a new website as part of a business launch, brand refresh or you’re reinventing your personal brand. Either way, if you follow these steps, then you are sure to have a prosperous new site!

In a previous article, we shared the importance of content strategy, and launching a new website is no different. The success of your launch will come down to how well you plan and the things you do leading up to the launch to get new visitors to your new site.

Seven things to do before you begin promoting your new website

Announcing new website? Cool! Make the most of your announcement by executing the following steps weeks before you start promoting.

1. Make sure your website is fast and mobile-friendly

Imagine sending people to a slow-loading website. How likely are they to come back?

The new site should be quick to load while also being easily navigable on a mobile device.

People will appreciate that your new website is easy and quick to use, which means you can get more people hooked!

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(Photo by Kelly Sikkema on Unsplash)

2. Add a contact form for inquiries and feedback

Give folks a way to connect with you.

Adding a contact form to your new site is an excellent way to allow people to reach out and get in touch, leading to new sales leads.

It’s always good feedback from potential customers.

So make sure to allow visitors to share their thoughts or ask questions!

3. Create a few articles on the site so that there’s engaging content for people to read when they arrive

It’s always a good idea to have some new content on your new site to get people interested in what you’ve got to offer and keep people coming back.

This will also help you with SEO since it shows that there is new, original content.

4. Create a valuable lead magnet (PDF guide, training video, checklist, or other) that will turn visitors into leads

Offering a free, valuable resource allows new visitors to get an idea of what you have in store for them and encourage new leads.

Don’t forget! If the new website is related to a product or service, this lead magnet should also offer some value.

You can also offer your lead magnet as a valuable gift to folks who have your target audience, e.g., influencers, complementary businesses, strategic partners. This makes it easy for them to share something of value with their audience, which will, in turn, direct their people to your website.

5. Enable website Analytics

Before launching your site, you need to make sure that you have analytics set up to track how your new site performs.

Analytics allows you to determine whether or not the new website is successful and what it needs for visitors to stay on the page longer, share content more often, etc.

In terms of which analytics tools are quick and relatively easy to set up – you can use Google Analytics or our preferred choice Fathom Analytics (website analytics for those who care about data privacy and ethical marketing).

fathom-analytics-report

6. Refresh old articles

Announcing a new website is the perfect opportunity to update your old posts with new content.

Reworking and refreshing older articles is a great way to keep them fresh while also generating new leads.

This will help you generate more traffic because people are looking for new information about what they’ve already seen before!

Want some tips on how to effectively refresh old content to improve your SEO? Watch this video.

7. Create social media assets

To prepare for promoting your new website on social media, you’re going to need to create some digital assets, including:

  • images that show the new website’s design, 
  • before and after screenshots, 
  • a lead magnet if you’ve produced one, or just photos of you being excited about the launch
  • engaging text copy that will encourage new visitors to come on over and check out the site

Here’s an example of a tweet promoting a new website launch:

Ten ways to announce your new website and drive visitors to your site

1. Share the news about your new website launch on social media

Let your social media followers know about the new website launch. This will ensure that many of your followers are aware and can pass it along to their networks, which is always a good thing!

You could post on Facebook or Twitter, depending on where you have the most followers. The more people who know about your new site before it goes live, the better!

What should you say in your social media posts?

You could say any or all of the following as part of your big announcement:

  • The new website launch is coming soon
  • Give a sneak peek of your new site
  • Mention a recent article or blog post from the new website
  • Provide an update on the progress so far with our new website: what we’ve learned, updates, and changes to date. What’s next?
  • Mention a free guide that you’re offering on the site that will help your target audience to solve a pressing challenge that they’re facing.
  • If you’re running a contest with some fabulous prizes as part of your website launch, mention it!
  • Launching a new product or service as well?  Include a new product or service sneak peek
  • Anything else that you think would be an effective way to get the word out!

Notice the benefit-driven statement in this website launch announcement post?

Here’s another example of an announcement tweet:

2. Add some articles to your site and optimize for search engines

Posting some SEO-optimized articles to your blog will demonstrate new, original content to search engines. If you’ve optimized for keywords that your target audience is searching for, new visitors to your site will find you.

Good, engaging blog posts will also encourage repeat visits from new visitors who want more information on the subject matters discussed in your articles.

This is a great way to build credibility and organic traffic for your new site over time.

Note that it can take a while for SEO to kick in, but it’s worth the time investment since new visitors will find your new site organically.

The more content you have on your new website related to your products and services, the better!

For other ideas on the types of articles you might want to have live on your site on launch day, check out Pat Flynn’s article How to Launch a Brand New Website (With a Bang!): The Ultimate Guide

3. Write a blog post about why you’re launching a new website

Make sure to write about the new site so that people know what they can expect from it.

You could include your motivation for building a new website. If it’s part of a rebrand, why did you decide on getting your site redesigned? You could also show before and after pictures of your old site and new site.

Here’s an example of a blog post shared by photographer Kim Brundage when she relaunched her website.

Related: Reinventing Your Personal Brand

4. Send announcement emails with links to friends, family, and colleagues about the launch

In your announcement email, include a link to the new website and tell clients and your email list audience (if you have one) why it’s essential for them to check it out.

It’ll be easier to get new visitors on board if they know that you’re asking people close to you about their thoughts before launching the new site!

You could also mention how long it took for this new site launch to take place and share what you learned from the process in your announcement email.

5. Update your company assets to point people to your new website

Take this opportunity to announce your new website launch by ensuring that all business cards, email signatures, social media profiles, etc., are updated with the new website URL.

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(Photo by Nick Fewings on Unsplash)

6. Contact bloggers, influencers, and strategic partners in your niche

Offer your audience a valuable free resource (or your product or service) in exchange for a mention of your website on their blog, podcast, or newsletter.

How to ask someone to share something (without being annoying)

7. Use paid ads to promote your website to your target audience 

Facebook ads and sponsored blog posts on blogs are just two of the many ways to promote your new site.

If you’re targeting a specific geographic location, be sure that your ad only appears in those areas not to waste money or annoy people who live outside the target area.

Remember: when advertising online, it’s essential to have a compelling offer that people can’t refuse. This is where a free lead magnet can help market your website online.

8. Host an event

You could conduct webinars, live chats, or other events to share the news or speak on relevant topics for your new site. You could also host a launch party online to celebrate the launch and introduce new visitors to the new site.

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(Photo by Chris Montgomery on Unsplash)

9. Send a press release to media outlets and blogs about your new site launch

Keep the release short, sweet, and to the point. Mention what’s new on this new website that you’re launching and why it matters.

Try not to be shy with links back to your new site!

Press releases are an excellent way for journalists in your target area of expertise to find new content.

Remember to make sure that your new site is optimized for search engines and provide them with a mobile-friendly URL address in the release so they can share it on their social media profiles without having to log in or visit your website first.

10. Talk about the launch on your podcast (and on other people’s podcasts too)

If you already have an audience, a new website launch is a perfect opportunity to show your listeners why they should subscribe and keep coming back.

A new website provides new content that visitors are interested in reading about so it’s worth mentioning on your podcast.

You could also mention how long the launch took and share what you learned during this endeavor. Giving your listeners a behind-the-scenes look at your launch provides valuable insights for them if they’re interested in launching their own website soon.

You can use this launch to make guest appearances on other podcasts in your industry, and it’ll be a new opportunity to promote your new site.

Related: How to create a powerful personal brand

Put Your New Website Launch Marketing Plan into Action!

Your website is a reflection of you and your business.

The big announcement of the launch of a new website can be an exciting time. But without the proper marketing plan, you could find yourself with lackluster traffic and low conversions on your site.

We’ve shared several tips that will help build anticipation for your new site before it launches, as well as encourage visitors to engage with you when they visit.

To get people talking online about your launch:

  • Send emails with links back to your new site explaining why it matters;
  • Create an event where possible to celebrate the launch and promote any free resources on social media.
  • Try running Facebook or Google ads but be creative – what would make a new visitor say, “yes, I want to see that site!”?

Don’t wait until after the release date – start building buzz now!

(Featured image – Photo by Ian Schneider on Unsplash)

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