So what is personal branding actually about?

In today’s #SuccessSunday video I talk about the biggest myth about personal branding, and give you a quick exercise to work out what you’re REALLY selling. Once you get this right you’ll discover that your marketing becomes much more effective and you’ll end up attracting the right clients to work with you.

Quick branding exercise

Fill in the blanks:

“If you think it’s about _____________, you’re missing the point. What it’s really about is _____________.”

So what’s your business REALLY selling? Share below.

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